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ASCEND
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Portfolio
Team
CXO Advisory Board
Content
News & POV
News and Sierra's point of view on the future of enterprise
ASCEND
Founder's resource for delivering excellence at scale
Blog Home
Guides
Cracking the Code: How to Win an Enterprise RFP
10 Tips for Building an Enterprise Sales Motion
Designing Your Company’s New Hire Experience
PR Strategy: How to Build a Successful Funding Announcement
How to Craft an Early-Stage Pitch Deck
The Ultimate SEO Playbook: Best Practices for Optimal Website Results
Design, Develop, and Deploy: Building Your First Startup Website
Building Incredible Website Content
Hiring Your First Head of Marketing
Demystifying Generative AI: From Bert to ChatGPT
Effective Analyst Relations for Startups – Top 10 Principles
Establishing a Demand Gen Function for an Enterprise Sale
How to Hire Your First Head of Engineering
How to Start a Customer Advisory Board
Expert Startup PR Tips
Annual Planning Tips for Startups
More Founder Resources For You
Featured
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Interviews
ASCEND Podcast: Building Through the Hype with Hu Liang
Interviews
ASCEND Podcast: Carol Carpenter on Lessons in Leadership
Interviews
ASCEND Podcast: Vetri Vellore on Mastering OKRs and Building Routine Success
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