Phenom Raises $100M Series D – Fireside Chat

Sierra Ventures is thrilled that portfolio company Phenom – the world’s most widely used AI-powered talent experience platform – raised a $100M Series D! Managing Partner Tim Guleri and Principal Vignesh Ravikumar invested in the company back in 2015 when brothers Mahe Bayireddi and Hari Bayireddy were raising their Series A.

In this fireside chat, you’ll hear the Phenom founding story, learn about the motivation behind the company, and get the background on what brothers are building in Philadelphia.

 Key highlights:

  • 2:25 – how Phenom created a new category around Talent Relationship Marketing, and why they eventually moved into Talent Experience Management.
  • 3:40 – why the brothers decided to start the company and Phenom’s overarching mission.
  • 5:25 – what it’s like to run a company with family members and how Mahe and Hari navigate decisions when they’re not on the same page.
  • 7:40 – what to look for when hiring somebody and how to build and grow a world-class management team.
  • 10:29 – advice for founders when it comes to the role of the Board of Directors and the shape the Board takes over time.
  • 14:23 – biggest pieces of advice Mahe and Hari would give to entrepreneurs raising their Seed or Series A right now.
  • 16:15 – how to keep focused and run a business efficiently, especially in today’s market environment.
  • 18:19 – where Phenom sees the company going over the next 5 to 10 years.

Read the Press Release about the fundraise.

Allie joined Sierra Ventures in 2019 to lead Marketing efforts for the firm and partner with portfolio companies to drive awareness and provide insights on their marketing strategy. Allie has a background in business and marketing strategy, working with early-stage startups, agencies, venture firms, nonprofits, and political campaigns. Her experience includes forming and running a nonprofit, working as VP of Marketing at a Blockchain company, working in the Entertainment Industry, and managing Fortune 500 business accounts in the gaming and entertainment space. Allie holds a BA in Communication Studies from UCLA and is also a certified Yoga and Meditation teacher. Outside of work she enjoys traveling, hiking, cooking, and reading.

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