SaaS Venture Capital Funding
The transition of software deployment from on-premise to in the cloud has revolutionized the delivery of B2B software products and services. In addition to low touch distribution, companies are selling their software in annual and multi-annual contracts providing an informed line-of-sight into future cash flows. We look for companies who are seeing a clear pull from the market and experiencing high retention and upsell with existing customers. Sierra Ventures invests in both Seed and Series A stage SaaS startups.