Thata Labs

Theta Labs

Theta Labs pioneered Theta Network, the leading video delivery network powered by blockchain technology. Theta enables existing video platforms to drive incremental revenues and reduce content delivery CDN costs while end-users are rewarded for sharing their bandwidth to relay video on a peer-to-peer basis on any PC, mobile, Smart TV, or IoT device.


"Ben Yu and the Sierra Ventures team was our first money in when we started Theta Labs in 2016. But far more valuable were the behind-the-scenes advice, encouragement and introductions that enabled us to pivot our business to become a unicorn."

Mitchell Liu

Co-Founder & CEO,Thata Labs



Implementing effective Operations tools early makes a difference. This section covers frameworks for running a successful company including:

  • Building OKRs and KPIs
  • SaaS Financial Plan Template
  • Tips on Pricing and CAC Payback


Sales & Marketing

A solid Sales & Marketing strategy is crucial to a company’s success. This section covers areas core to driving revenue and awareness, including:

  • PR best practices for startups
  • Tips for effective Analyst Relations
  • Sales Strategies and Process Design


Hiring & Talent

People are the lifeblood of any business. This section covers how to recruit and retain the best teams, including:

  • Hiring Tips for Startups
  • SaaS and Tech Talent benchmarking resources
  • Diversity, Equity & Inclusion Tips



As a Founder, you are always fundraising. This section covers tips for raising your next round, including:

  • What to include in your pitch deck
  • Data Room best practices
  • Seed and Series A fundraising deck templates