Computerworld explains Boomtrain’s contextual, hyper-customized email offering

Ben Kepes writes about how Boomtrain bridges the gap between advanced analytics and sending out relevant and customized email campaigns – and done so by a sales or marketing person instead of a data scientist. This is all done by Boomtrain’s contextual email marketing platform.

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Allie joined Sierra Ventures in 2019 to lead Marketing efforts for the firm and partner with portfolio companies to drive awareness and provide insights on their marketing strategy. Allie has a background in business and marketing strategy, working with early-stage startups, agencies, venture firms, nonprofits, and political campaigns. Her experience includes forming and running a nonprofit, working as VP of Marketing at a Blockchain company, working in the Entertainment Industry, and managing Fortune 500 business accounts in the gaming and entertainment space. Allie holds a BA in Communication Studies from UCLA and is also a certified Yoga and Meditation teacher. Outside of work she enjoys traveling, hiking, cooking, and reading.

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