Sierra Ventures backs $6.2M Round to create immersive VR for eSports

Congratulations to Mitch Liu and the team for closing a $6.2M round and launching the next-generation beta application for both Android and iOS devices that support a 360 degree view for mobile and VR for Google Cardboard. is bridging the 250 million eSports viewers gap to enjoy virtual reality. Mitch Liu, founder and CEO of, stated, “We recognized early on that the existing eSports viewing approach from the player’s point-of-view is not necessarily the best perspective for the audience. Our vision is to transform the eSports spectator experience forever.”

Read more about the funding announcement on Venture Beat

Read more about the beta application launch on Tech Crunch

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Allie joined Sierra Ventures in 2019 to lead Marketing efforts for the firm and partner with portfolio companies to drive awareness and provide insights on their marketing strategy. Allie has a background in business and marketing strategy, working with early-stage startups, agencies, venture firms, nonprofits, and political campaigns. Her experience includes forming and running a nonprofit, working as VP of Marketing at a Blockchain company, working in the Entertainment Industry, and managing Fortune 500 business accounts in the gaming and entertainment space. Allie holds a BA in Communication Studies from UCLA and is also a certified Yoga and Meditation teacher. Outside of work she enjoys traveling, hiking, cooking, and reading.

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