LeadGenius combines machine learning and human researchers to deliver a powerful B2B Marketing and Sales platform. Yesterday, they announced a $4M debt and equity round which was closed to add multi-channel capabilities to their already successful outbound, account based marketing (ABM) efforts.
Prayag Narula, cofounder and CEO of LeadGenius, stated, “LeadGenius already provides the most reliable, accurate customer data in the market. The next frontier is to leverage data to help customers get broader insights into their market and build a platform to easily orchestrate outbound marketing.”
LeadGenius’ customers include Square, Google, Box, eBay and fast-growth companies like NerdWallet, Weebly and CareerArc.
Above: LeadGenius cofounders David Rolnitzky (left), chief product officer, and Prayag Narula, CEO.
Image Credit: LeadGenius
Read the VentureBeat article.
Allie joined Sierra Ventures in 2019 to lead Marketing efforts for the firm and partner with portfolio companies to drive awareness and provide insights on their marketing strategy. Allie has a background in business and marketing strategy, working with early-stage startups, agencies, venture firms, nonprofits, and political campaigns. Her experience includes forming and running a nonprofit, working as VP of Marketing at a Blockchain company, working in the Entertainment Industry, and managing Fortune 500 business accounts in the gaming and entertainment space. Allie holds a BA in Communication Studies from UCLA and is also a certified Yoga and Meditation teacher. Outside of work she enjoys traveling, hiking, cooking, and reading.