LeadGenius plans to expand its Account-Based Marketing (ABM) platform with $10M Series B

Sierra Ventures is pleased to participate in Lead Genius’ $10M series B, lead by Lumia Capital. LeadGenius has doubled its revenue in each of the last three years, fueled by their machine learning technology and human researchers to provide high-quality B2B leads.

“With this new funding, we will move forward on our vision to be the leading Account-Based Marketing platform. What Marketo does for inbound marketing, we will do for outbound marketing in support of ABM strategies,” said Prayag Narula, co-founder and CEO of LeadGenius. “The key to successful B2B outbound marketing is to have really great data, which we are market leaders in, combined with our strategic solutions that enable personalized multi-channel outreach.”

Read the press release here

Allie joined Sierra Ventures in 2019 to lead Marketing efforts for the firm and partner with portfolio companies to drive awareness and provide insights on their marketing strategy. Allie has a background in business and marketing strategy, working with early-stage startups, agencies, venture firms, nonprofits, and political campaigns. Her experience includes forming and running a nonprofit, working as VP of Marketing at a Blockchain company, working in the Entertainment Industry, and managing Fortune 500 business accounts in the gaming and entertainment space. Allie holds a BA in Communication Studies from UCLA and is also a certified Yoga and Meditation teacher. Outside of work she enjoys traveling, hiking, cooking, and reading.

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