In July, Forbes ran a feature of Gartner’s Top 25 Enterprise Startups to watch in 2020. The companies that made the list were chosen through a methodology that equally weighed:
- A startup’s ability to attract new customers
- Current and projected revenue growth
- Ability to adapt their solutions to growing industries
- Position in their chosen markets
LeadGenius, a next-generation account-based marketing platform and Sierra Ventures Portfolio Company made the list for their ability to uncover hard to find B2B data and personalize it to a specific business. This allows B2B marketing and sales organizations to better connect with their prospects.
Learn more about why LeadGenius was named a Top 25 Startup to Watch.
Allie joined Sierra Ventures in 2019 to lead Marketing efforts for the firm and partner with portfolio companies to drive awareness and provide insights on their marketing strategy. Allie has a background in business and marketing strategy, working with early-stage startups, agencies, venture firms, nonprofits, and political campaigns. Her experience includes forming and running a nonprofit, working as VP of Marketing at a Blockchain company, working in the Entertainment Industry, and managing Fortune 500 business accounts in the gaming and entertainment space. Allie holds a BA in Communication Studies from UCLA and is also a certified Yoga and Meditation teacher. Outside of work she enjoys traveling, hiking, cooking, and reading.