Now, boomtrain is integrated with Segment, and marketers can implement powerful AI-powered personalization with virtually no hassle. Integration gives customers the ability to leverage artificial intelligence within their existing marketing stacks, increasing top-line marketing KPIs with dynamic content and real-time personalization.
Segment.io is a very powerful event flow engine allowing marketers the ability to trigger specific messages after actions taken.
Read more about the integration capabilities here.
Allie joined Sierra Ventures in 2019 to lead Marketing efforts for the firm and partner with portfolio companies to drive awareness and provide insights on their marketing strategy. Allie has a background in business and marketing strategy, working with early-stage startups, agencies, venture firms, nonprofits, and political campaigns. Her experience includes forming and running a nonprofit, working as VP of Marketing at a Blockchain company, working in the Entertainment Industry, and managing Fortune 500 business accounts in the gaming and entertainment space. Allie holds a BA in Communication Studies from UCLA and is also a certified Yoga and Meditation teacher. Outside of work she enjoys traveling, hiking, cooking, and reading.