Above: Boomtrain’s cofounders Christian Monberg, President & CTO (left), and Nick Edwards, CEO, (right). Photo provided by VentureBeat.
Boomtrain, a marketing platform that uses artificial intelligence (AI) to drive relevant interactions with users at every touchpoint, announced it has signed a definitive agreement to acquire partner,India-based Nudgespot. Nudgespot has built a live chat messaging platform that will integrate into Boomtrain’s technology to deliver a seamless experience for businesses to communicate with customers and visitors on websites and in mobile apps. Boomtrain and Nudgespot initially partnered nine months ago, and have been co-developing a product that combines Nudgespot’s platform with Boomtrain’s AI technology. Terms of the acquisition were not disclosed.
The combined companies will be creating a communication platform to be called Boomtrain Messenger that will give businesses a new means of communicating with customers.
Additionally, the acquisition will increase Boomtrain’s presence in Asia and facilitates expansion in the business to consumer messaging space.
Allie joined Sierra Ventures in 2019 to lead Marketing efforts for the firm and partner with portfolio companies to drive awareness and provide insights on their marketing strategy. Allie has a background in business and marketing strategy, working with early-stage startups, agencies, venture firms, nonprofits, and political campaigns. Her experience includes forming and running a nonprofit, working as VP of Marketing at a Blockchain company, working in the Entertainment Industry, and managing Fortune 500 business accounts in the gaming and entertainment space. Allie holds a BA in Communication Studies from UCLA and is also a certified Yoga and Meditation teacher. Outside of work she enjoys traveling, hiking, cooking, and reading.