Tips for Entrepreneurs

PR Tips for Startups - Sierra Ventures Blog

PR Tips for Startups

PR experts with backgrounds in media, agencies, startups, and content strategy participated in a PR for Startups Workshop session for Sierra Ventures Portfolio Companies. They shared insights on: How to communicate with reporters and what they look for when startups/founders reach out directly Funding announcements, the current media landscape, and best practices for successful short-term …

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Hiring and Retaining Talent at Startups

Hiring Advice for Startups

Talent experts with backgrounds in recruiting, research, startups, and VC participated in a Hiring & Retaining Talent Workshop session for Sierra Ventures Portfolio Companies. They shared insights on: Talent migration and location trends How today’s talent is thinking about their career What to think about when determining role level and compensation How to market to …

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Varun Badhwar - RedLock, Sierra Ventures Blog

SaaS Startup Tips

We enjoyed catching up with Varun Badhwar, Founder and CEO of RedLock, a leader in cloud threat defense and Sierra Ventures Portfolio Company that was acquired by Palo Alto Networks in 2018.  Varun is now the SVP of Prisma Cloud Security Products & Engineering at Palo Alto Networks, where he brings over 14 years of …

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