Anne Gherini

Anne Gherini is Chief Marketing Officer and an investor at Sierra Ventures, where she runs the firm's platform. She supports early-stage founders as a fractional GTM Lead, helps build Sierra's enterprise communities, and develops new sources of deal flow.

Anne spent over a decade leading GTM at high-growth startups before moving into venture. Her focus has always been on GTM efficiency and on helping early-stage companies achieve repeatable growth. Earlier in her career, she ran enterprise partnerships at Sony and Paramount Pictures, connecting F1000 brands to entertainment properties.

Anne has written for numerous publications, both under her own name and as a ghostwriter, and has had a column in Inc. Magazine for seven years. She graduated from the University of California, San Diego.

Outside of work, she is a distance runner who has run over 20 marathons and ultramarathons, and a recent skiing convert after decades of sitting down to strap into a snowboard.

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Insights from Anne

What is your favorite part about working with portfolio companies/entrepreneurs?

I love the early innings of a startup. When even though you have limited resources, you have the capability to hack ideas together quickly. The constant cadence of testing to find what works and can be repeatable.

What advice do you have for founders?

Building an operational foundation in the early-stage will pay dividends in the future as your company grows and scales. So often, I see starts that need to pay more attention to dedicating time and resources to growing their team, and it enviably leads to attrition in the future.

How do you view your role with portfolio companies?

When a founder chooses to work with Sierra it is really the start of a long-term partnership. My role with the portfolio is to help them find the resources they need to scale and grow. What do you like to do outside of work?

What is your best “life-hack”?

Non-rushed mornings - for the past 10+ years, I’ve tried to start my day in a non-rushed manner. 8 hours of sleep, a morning workout at least thrice a week, no work meetings before 9 am - all set the tone for mental calmness and a relaxed state of mind that lead to clarity of thought and mindfulness.