Adometry Vice President of Products John Dietz and Tina Moffett, Analyst at Forrester Research, to Discuss the Benefits of Adopting an Advanced Attribution Solution
This Thursday at the Measuring the Cross-Channel Customer Experience with Advanced Attribution webcast, John Dietz, Vice President of Products at Adometry, Inc. will lead a discussion with guest speaker Tina Moffett, Analyst, Forrester Research, Inc. to reveal how marketers can understand and optimize the multiple parts of their marketing campaigns that are driving conversions, both online and offline, using a data-driven, advanced attribution solution. Dietz and Moffett will point out the differences between the various attribution methodologies and why they’re not all created equal. They’ll also explain how to get started with an advanced attribution solution, including pitfalls to avoid, best practices and the top three things to look for when choosing an advanced attribution vendor. Continue Reading »
Parature Takes Its Seat on the Inc. 500|5000 List for the Sixth Consecutive Year
Parature is pleased to announce that it has been ranked on Inc. Magazine’s 500|5000 list, an exclusive ranking of the nation’s fastest-growing private companies, not for the first, second, third, fourth or fifth time – but for the sixth consecutive year. Continue Reading »
Runa and the Angry Birds
Runa, Inc. is pleased to announce a partnership agreement with Rovio Entertainment Ltd., creators of the Angry Birds franchise. In the recent agreement, Rovio will leverage Runa’s machine learning platform and sophisticated algorithms to increase conversion by delivering personalized offers to shoppers already on the site,… the PerfectOffer™. Continue Reading »
Oppenheimer Upgrades Invensense to “Outperform” (INVN)
Oppenheimer upgraded shares of Invensense (NASDAQ: INVN) from a market perform rating to an outperform rating in a research note released on Friday morning. Continue Reading »
Appcelerator Welcomes Mobile Developers at Dreamforce 2012
Appcelerator(R), the leading mobile platform company, today announced its participation at Dreamforce 2012 to serve as a central hub for the conference’s mobile developers looking to learn, share and network. Appcelerator’s Chief Developer Evangelist, Kevin Whinnery, will lead two instructional sessions on developing native apps. Both sessions will include live coding with step-by-step instructions and demonstrations. Appcelerator will also participate in the Live Stadium Challenge in which three mobile app development technologies will battle one another to determine industry supremacy. Continue Reading »
Appcelerator CEO and COO to Visit Japanese Mobile Developer Community
Appcelerator(R), the leading mobile platform company, today announced that CEO Jeff Haynie and COO Sandeep Johri will be visiting Japan to engage with the region’s thriving mobile developer community. Haynie and Johri will meet with key system integration partners, as well as several large Japanese enterprises interested in leveraging Appcelerator’s expertise to empower their workforces, transform customer relationships, and mobilize business processes. Haynie and Johri will also engage with local Titanium developers at an event hosted by one of Japan’s three active developer Meetup Groups on Monday, September 24. Continue Reading »
Stratus Technologies Acquires Marathon Technologies
Stratus Technologies, long time supplier of continuous processing software and hardware has acquired its lone competitor, Marathon Technologies. Continue Reading »
