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May
8th

Thismoment Announces Recommendations for Brands Leveraging Pinterest

Posted by Sierra Ventures / Categories: Portfolio Companies, thisMoment / No Comments

Thismoment, a provider of social content management software for brands, today shared its best practices for brand marketers seeking to leverage Pinterest to reach consumers. Although now 2 years old, with Pinterest’s meteoric rise in the last 6 months among the major social networks, brands are anxiously evaluating how to capitalize on this influx of new users. As a pioneer in social conversation consolidation and unified brand deployment across social networks, brand sites, and mobile devices, the addition of Pinterest into Thismoment’s Content Management System makes Thismoment the most comprehensive brand channel distributor in the industry. Why does Pinterest matter…Continue Reading »

May
1st

Making the Most of Pinterest for Marketing

Posted by Sierra Ventures / Categories: Portfolio Companies, thisMoment / No Comments

Given the growing importance of visual content in online marketing, Pinterest’s launch couldn’t have been better timed. Although launched in late 2010, it was in the summer of 2011 that the social community woke up to this ‘Pinteresting’ addition to the online marketing space. Thismoment’s research on how Pinterest has performed in a fiercely competitive, visually rich, social space shows that:

Apr
26th

Creating Winning Facebook Brand Timelines with Engaging Visuals

Posted by Sierra Ventures / Categories: Portfolio Companies, thisMoment / No Comments

While some brands embraced Facebook’s Timeline with great enthusiasm, there were others who weren’t as receptive. This was until 30th March 2012, when all business pages were automatically converted to the Timeline format. What makes the ‘new’ Facebook more exciting is the purposeful visual landscape it presents.

Apr
23rd

Thismoment Announces Membership in Facebook Preferred Marketing Developer Program

Posted by Sierra Ventures / Categories: Portfolio Companies, thisMoment / No Comments

Thismoment, a provider of social content management software for brands, today announced its charter membership in the Facebook Preferred Marketing Developer Program (PMD) and has been awarded badges for their expertise in Pages and Applications development. As a member, Thismoment will have access to Facebook’s premier resources allowing for more effective execution of Facebook Pages and Applications for current and future customers.

Apr
18th

How Social Media Made Caine’s Arcade Dreams Come True

Posted by Sierra Ventures / Categories: Portfolio Companies, thisMoment / No Comments

For those of you who haven’t seen it yet, “Caine’s Arcade” is the newest feel-good viral video to hit social media channels this week. In this 11-minute film, we meet 9yr old Caine, who spent last summer hanging in his Dad’s used auto parts store in East L.A. while Dad, George, worked weekends. And like most kids who have to hang with their Dads in the office (been there…boring!) Caine is looking for creative, imaginative ways to spend his time.

Apr
18th

Three Reasons Why Videos Should be Part of Your Online Marketing Strategy

Posted by Sierra Ventures / Categories: Portfolio Companies, thisMoment / No Comments

The last few years have seen videos become an integral part of brands’ content marketing strategies. From user-generated content uploaded on YouTube to Facebook video campaigns, today’s marketers have understood that:

Mar
28th

The Social Marketing Ninja Behind The Hunger Games Success

Posted by Sierra Ventures / Categories: Portfolio Companies, thisMoment / No Comments

As the appetite for all things Hunger Games seems insatiable, with its record-breaking $155m weekend opening and Fandango pre-sales for more than 1,200 showings, one key player that deserves credit for making the pre-release marketing a hit on social media is a relative newcomer: thismoment.