Recently in Thismoment
Brands nowadays shouldn’t just pick one channel — Facebook, YouTube, or Twitter — to promote their message, but rather embrace an integrated approach. Thismoment, a Facebook Preferred Marketing Developer, announced Tuesday the launch of DEC 4, its newest platform. DEC 4 allows brands to easily manage a consistent presence among Facebook and other social media sites.
Facebook’s open graph can be a powerful tool for brands, provided they know how to use it. As more and more companies look to gain a foothold on the social network, open graph is a key way to foster engagement. Jon Eccles, product manager of social integration for Thismoment, spoke with AllFacebook about how brands are leveraging this technology to both spread the word and create a dialogue with Facebook users.
Hunger Games, Olympics and Presidential Elections Thismoment.com is Demonstrating Social Media Works
Social Media is no joke. The recent Republican National Convention (RNC) is the latest example of how it works (see video at the end of this story). While many sceptics are down on social media startups these days, there is one that is kicking some serious butt right now – thismoment.com.
Thismoment brings the GOP convention online, live, for the world to see.
It’s Olympics season again! The world’s best brands have launched marketing campaigns cheering teams and celebrating the games, across social media. Thismoment is proud to be associated with these special brand experiences, powered by DEC, running on Facebook, YouTube, brand sites and mobile.
Since the announcement of Facebook Open Graph last September, marketers have been searching for ways to enable Facebook’s nearly one billion users to seamlessly share their brand experiences; however, the technical complexity involved has been cost and time prohibitive. In answer to this challenge, Thismoment, pioneering developer of an Enterprise System for Social Brand Marketing, today announced it will offer a new Facebook Open Graph publishing tool which will be included in a future release of its Distributed Engagement Channel (DEC).
Since many users don’t trust Facebook’s privacy controls, companies find consumers are reluctant to share brand preferences on the social network.