Recently in Red Aril
iCrossing, a global digital marketing agency, announced the acquisition of Red Aril, a data management and audience optimization platform (DMP) company. The acquisition of Red Aril enables iCrossing to build connected brands at a more personal level with clients’ audiences in real time. Red Aril’s DMP functionality includes the ability to collect, protect, model and transform data into optimized audience profiles that easily integrate into the broader marketing and advertising ecosystem.
It is with great excitement that I communicate today the acquisition of Red Aril by iCrossing (a unit of Hearst Corporation). For me and the rest of the Red Aril executive team (Kira Makagon, Sasha Berman, Kiril Tsemekhman and Carol Eckardt) today’s news marks the end of one phase and the beginning of another on our journey. Being part of the iCrossing and Hearst family means Red Aril may now offer our clients a new opportunity: integrated, personalized marketing campaigns and real-time audience relationships at scale.