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May
8th

Facebook Spawns Ecosystem of Startups

Posted by Sierra Ventures / Categories: Payvment, Portfolio Companies / No Comments

To get the true measure of what’s often called “The Facebook Effect,” look beyond the company. Generally ignored in the klieg lights focused on Facebook’s IPO is a growing ecosystem of other startups that are using the social network’s 900 million users to launch their own businesses.

May
1st

Christian Taylor of Payvment: Facebook Commerce Isn’t Your Father’s Ecommerce

Posted by Sierra Ventures / Categories: Payvment, Portfolio Companies / No Comments

Social media has been a big asset to small business and as the years roll on, it’s continuing to evolve into an even bigger asset. For instance, did you know that you can leverage Facebook for ecommerce? Many are doing so with success and there are even tools to help you do so now. Christian Taylor, Founder of Payvment, joins Brent Leary to discuss one of those tools and shares the benefits, the challenges, and some statistical research on the subject.

Apr
24th

Social Commerce: Selling With Facebook’s Payvment

Posted by Sierra Ventures / Categories: Payvment, Portfolio Companies / No Comments

Attorney Tamina Madsen wanted a career change after several stressful years working as a litigator. She decided to start an online store using Payvment, Facebook’s social-commerce platform.

Apr
17th

The Next Breakthrough Startups at ad:tech

Posted by Sierra Ventures / Categories: Payvment, Portfolio Companies / No Comments

ad:tech was buzzing this year with promising, doe-eyed startups looking to be The Next Big Thing. But out of the thousands of companies (and the hundreds that attended the convention) that aspire to be household names like Google, Facebook and Apple, only a select few will even survive their first few years.

Apr
10th

Lure of Facebook “Social Commerce” for VCs

Posted by Sierra Ventures / Categories: Payvment, Portfolio Companies / No Comments

The potential of e-commerce on and around Facebook Inc’s giant social network has inspired a rash of investments from Silicon Valley venture capitalists and even Wall Street outfits. Here are 10 recent examples.

Apr
10th

Payvment Social IQ Helps Retailers Harvest Sales and Engagement From Facebook

Posted by Sierra Ventures / Categories: Payvment, Portfolio Companies / No Comments

Social commerce has jumped from buzz worthy to a must-have strategy for many retailers. Additionally, social networks, particularly Facebook, have become prime real estate to harvest not only engagement, but real revenue.

Apr
10th

Why F-Commerce is Still Alive: Five Tips to Successful Sales on Facebook

Posted by Sierra Ventures / Categories: Payvment, Portfolio Companies / No Comments

Just a few weeks ago, we reported on industry speculation that F-Commerce might be dying, based on reports that JCPenney, Nordstrom, and GameStop were shelving their Facebook stores. However, a recent survey conducted by Payvment suggests small businesses still see Facebook as a viable marketplace for their products.