Recently in Portfolio Companies
Revionics, Inc., the leading provider of retail life cycle price optimization solutions which are optimizing 30,000+ retail stores weekly, and its partner, Planalytics Inc., the singular global source of Business Weather Intelligence®, announced today enhancements to its weather-driven demand intelligence feature, which is integrated into Revionics’ cloud-based Life Cycle Price Optimization suite that includes base, promotion and markdown pricing management and optimization solutions.
WebCollage Inc., the world’s leading provider of rich product information to retailer web sites, today announced that it has hired Peter Green in the newly created position of Vice President of Sales.
WebCollage and Channel IQ announced Monday that they’re teaming up, in order to offer “pricing intelligence” to major retailers. The companies, they said, “will assure that pricing throughout the online retail channel is consistent with positioning and pricing agreements between manufacturers and retailers.”
DotNetNuke will be showcased at CMS Expo 2012 and Shaun Walker will be giving a keynote on Wednesday, May 9th, 2012.
Ad verification company Adometry Inc. has added advertising viewability data to its Adometry Attribute offering to track ads actually viewed by users rather than those that merely appear on a Web page. The company’s attribution metrics assigns a greater weight to viewed ads than to the industry standard ad impressions.
Adometry CEO Paul Pellman to Present on Advancements in Attribution Technology During ad:tech San Francisco 2012
Next week at ad:tech San Francisco, Paul Pellman, CEO of Adometry, Inc., the leader in advanced attribution and online media verification technology, will join in a panel discussion that will explore recent results from advertisers using advanced attribution technology to greatly improve the performance of their ad campaigns across a variety of digital and offline channels.
Today at the 4A’s Transformation LA 2012 conference, Adometry, Inc., the leader in cross channel attribution and media verification technology, announced the release of the industry’s first and only attribution solution to incorporate viewable ad impression metrics into its offering. By including data on viewed ads, Adometry gives advertisers more detailed information on the consumer touch-point path, which results in more accurate recommendations on how to improve future media buys and campaign performance.