Recently in Adometry
Adometry CEO Paul Pellman Addresses Auto Industry Experts and Thought Leaders on the Benefits of Advanced Attribution
This Thursday at the J.D. Power and Associates 2012 Automotive Marketing Roundtable, Paul Pellman, CEO of Adometry, Inc., will join Will Sayre, VP Director, Performance Analytics, Initiative, to lead the discussion “Multi-Touch Attribution for Digital Marketing: Finally Ready for Prime Time?” Pellman and Sayre will describe how marketers can use fractional attribution and advanced optimization to assess and improve investments across online channels. Pellman will explain how Adometry effectively addresses the challenges of multi-touch attribution in digital marketing, particularly in the automotive market where offline sales are driven by a long online sales cycle.
Adometry Vice President of Products John Dietz and Tina Moffett, Analyst at Forrester Research, to Discuss the Benefits of Adopting an Advanced Attribution Solution
This Thursday at the Measuring the Cross-Channel Customer Experience with Advanced Attribution webcast, John Dietz, Vice President of Products at Adometry, Inc. will lead a discussion with guest speaker Tina Moffett, Analyst, Forrester Research, Inc. to reveal how marketers can understand and optimize the multiple parts of their marketing campaigns that are driving conversions, both online and offline, using a data-driven, advanced attribution solution. Dietz and Moffett will point out the differences between the various attribution methodologies and why they’re not all created equal. They’ll also explain how to get started with an advanced attribution solution, including pitfalls to avoid,…Continue Reading »
Adometry CEO Paul Pellman to Discuss Proven Benefits of Advanced Attribution at The Attribution Revolution Event
This Wednesday at The Attribution Revolution event in New York, Paul Pellman, CEO of Adometry, Inc., recently named a leader in advanced attribution by The Forrester Wave™: Interactive Attribution Vendors, Q2 2012, will join a panel of executives from leading vendors to discuss today’s probing questions in media measurement. Providing real-life examples of advanced attribution done right, Pellman will demonstrate how Adometry effectively addresses the challenge of measurement as companies seek to understand and assign values associated with complex cross-channel campaigns.
Shop.org – Adometry, Inc., the leader in cross channel attribution and ad verification, today announced that ideeli has chosen Adometry Attribute(TM) to measure and improve the performance of advertising campaigns across display, email, search and social online marketing channels. With more than 5 million members and over 1,000 brand partners, ideeli is one of the fastest-growing online retailers in the U.S. By leveraging the Adometry solutions, it is maximizing conversions with its cross-channel advertising campaigns.
Adometry CEO Paul Pellman Addresses Financial Services Firms on Developing Successful Cross-Channel Marketing Strategies
This Wednesday at the Data-Driven Strategic Marketing webcast sponsored by the AMA and ThinkVine, Paul Pellman, CEO of Adometry, Inc., will join a panel of industry leaders led by Forrester Research to discuss how marketers can successfully develop integrated cross-channel marketing strategies. Providing examples of advanced attribution done right, Pellman will explain how Adometry effectively addresses the challenges of cross-channel campaign measurement, changing consumer behaviors and organizing marketing departments to collaborate with agencies, cross-channel attribution providers and marketing mix optimization providers.
Adometry CEO Paul Pellman to Discuss Proven Benefits of Advanced Attribution at OMMA Data & Targeting Event
This Wednesday at OMMA Data & Targeting in Los Angeles, Paul Pellman, CEO of Adometry, Inc., the leader in advanced attribution and online media verification technology, will join a panel of executives from leading vendors to discuss the evolution and advancement of attribution strategies and technology. Providing real-life examples of advanced attribution done right, Pellman will demonstrate how Adometry effectively addresses the challenge of measurement as companies seek to understand and assign values associated with complex cross-channel campaigns.
Integrating Email Analytics with Other Channel Metrics Allows Greater Flexibility, Quicker Response and Closer Collaboration
There are multiple touch points in any marketing campaign. A customer may have seen a few display ads, clicked on a social link, searched a website and read several email marketing messages before making a purchase. John Dietz, VP-products at Adometry Inc., said his company typically sees about four to 10 touch points before conversion; yet most companies attribute the last touch as the one that helped convert a prospect to a customer.