Recently in Adometry
Adometry Named a Leader in Interactive Attribution by Top Independent Research Firm
Adometry, Inc., the innovator in cross channel attribution technology, today announced it was named a “Leader” in the April 2012 report “The Forrester Wave(TM): Interactive Attribution Vendors, Q2 2012.” Among the select eight vendors that Forrester invited to participate in this report, Adometry was named a “Leader” for its “rigorous statistical methodology and optimization capability, plus its integration with third-party data providers, demand-side platforms, and other parties.” The Forrester Wave report is an evaluation of vendors in the attribution market and “Leader” is the top category designation.
Adometry Introduces Ad Views Tool
Ad verification company Adometry Inc. has added advertising viewability data to its Adometry Attribute offering to track ads actually viewed by users rather than those that merely appear on a Web page. The company’s attribution metrics assigns a greater weight to viewed ads than to the industry standard ad impressions.
Adometry CEO Paul Pellman to Present on Advancements in Attribution Technology During ad:tech San Francisco 2012
Next week at ad:tech San Francisco, Paul Pellman, CEO of Adometry, Inc., the leader in advanced attribution and online media verification technology, will join in a panel discussion that will explore recent results from advertisers using advanced attribution technology to greatly improve the performance of their ad campaigns across a variety of digital and offline channels.
Adometry Launches Industry’s First Attribution Solution to Leverage Viewable Ad Impression Data
Today at the 4A’s Transformation LA 2012 conference, Adometry, Inc., the leader in cross channel attribution and media verification technology, announced the release of the industry’s first and only attribution solution to incorporate viewable ad impression metrics into its offering. By including data on viewed ads, Adometry gives advertisers more detailed information on the consumer touch-point path, which results in more accurate recommendations on how to improve future media buys and campaign performance.
Adometry Names Former Bazaarvoice Executive as Vice President of Worldwide Sales
Adometry, Inc., the leader in advanced attribution and online media verification technology, today announced that technology sales executive Paul Dodd has joined the company as the Vice President of Sales. Paul joins Adometry from Bazaarvoice, Inc., a world-wide provider of social commerce solutions for the most well-known brands. In his new role at Adometry, Paul will oversee expansion for the company’s fast-growing client base, which includes leading advertisers and agencies that are looking to maximize their media investments across offline, digital, mobile, and social channels.
Adometry Selected to Present at the 2012 Montgomery Technology Conference
Next week at the 2012 Montgomery Technology Conference, Paul Pellman, CEO of Adometry, Inc., the leader in advanced attribution and online media verification technology, will deliver a presentation showcasing the company’s unique technology solutions for helping online marketers measure and optimize their cross-channel media campaigns. The 2012 Montgomery Technology Conference is a highly select invitation-only event hosting over 1,000 senior-level private equity and venture capital investors and corporate industry executives.
Adometry Tapped by Major Publishers to Protect Ad Inventory
Solutions like Adometry’s TagScan can help to find and deter tag fraud and malvertising, like the attacks launched against the New York Times a couple of years ago.
