Thismoment Announces Industry-First Facebook Open Graph Publishing Tool for Brands
Since the announcement of Facebook Open Graph last September, marketers have been searching for ways to enable Facebook’s nearly one billion users to seamlessly share their brand experiences; however, the technical complexity involved has been cost and time prohibitive. In answer to this challenge, Thismoment, pioneering developer of an Enterprise System for Social Brand Marketing, today announced it will offer a new Facebook Open Graph publishing tool which will be included in a future release of its Distributed Engagement Channel (DEC).
Thismoment’s DEC allows brands to create, distribute, and measure differentiated interactive experiences across multiple digital channels more efficiently and cost effectively than any other solution in the market today. DEC’s new Facebook Open Graph publishing tool will simplify the process of leveraging Open Graph by enabling marketers to select from a set list of actions and objects and associate them with relevant content and campaigns. As users engage with the brand, DEC will automatically generate stories highlighting the interactions in real-time. These stories will then be propagated through Facebook’s Timeline, Ticker, and News Feed, exponentially increasing a brand’s reach and boosting the virality of its content and campaigns.
Ankarino Lara, Founder and Chief Product Officer, Thismoment, Inc.
“With one billion pieces of content shared on Facebook via Open Graph daily, we see enormous potential in Facebook’s Open Graph to reach existing and new customers with engaging stories that leverage word of mouth rather than one-way brand-to-user communication. Our new integration with Open Graph removes the current technical barriers that marketers face in leveraging this powerful new tool to enable more effective, efficient, and measurable brand initiatives.”
Holly Petitjean, Chief Marketing Officer, Possible Worldwide
“Brands today must deliver meaningful content to consumers. Success comes when those stories get shared. As an agency serving those brands, Open Graph integration of Thismoment’s DEC allows us to focus on what matters to consumers while delivering what the brand needs — compelling content that gets shared.”
Learn More: TechCrunch Crunch-Up and Thismoment Webinar
To find out more about Facebook Open Graph and how marketers can take advantage of DEC’s powerful new Open Graph publishing tool, Thismoment’s Social Integration Product Manager, Jonathan Eccles, will be demonstrating the new capabilities at TechCrunch’s Crunch-Up conference on August 3, 2012 and hosting a live webinar on August 8, 2012.
Date: August 3, 2012
Time: 1:00 pm – 5:00 pm
Location: Fox Theatre Redwood City, 2223 Broadway Street, Redwood City, CA
Event Details: www.techcrunch.com
Thismoment Facebook Open Graph Webinar
Date: August 8, 2012
Time: 11:00 am – 12:00 pm PT
To register: https://www3.gotomeeting.com/register/229808446
Calling All Beta Testers
Thismoment is looking for forward-thinking beta partners to help fine tune this new product before its public release. Please contact us to know more!