Empower MediaMarketing Teams With Adometry to Deliver Advanced Attribution and Ad Verification to Top Brands and Advertisers
Adometry, Inc., the leader in cross-channel attribution and ad verification, and Empower MediaMarketing, a leading full-service media agency, today announced a new partnership designed to help advertisers better reach target audiences across online, social, e-mail, video and mobile channels. Under the terms of the agreement, Empower will offer the Adometry ad analytics suite to clients as part of the agency’s Decision Sciences service, including LasikPlus Vision Centers, Marzetti and U.S. Bank.
“As digital becomes an increasingly important part of our clients’ media spending, we recognize digital attribution will continue to enable smarter decision making,” said Julie Pahutski, SVP Decision Sciences at Empower MediaMarketing. “Working with Adometry, we’re leveraging its advanced attribution and ad verification technologies to help our clients quickly optimize and better invest their media spend to achieve better returns.”
Empower MediaMarketing is part of The Empower Group, an independent agency of networks focusing on building brands and business for its clients. With over 27 years of experience, it is one of the ten largest independent agency groups in the United States. Empower MediaMarketing employs a “consumer-centric” rather than “media-centric” approach, offering its clients Decision Sciences, Strategic Marketing Communications and Media Planning and Buying.
Recently named a leader in the April 2012 Forrester Research, Inc. report: “The Forrester Wave(TM): Interactive Attribution Vendors, Q2 2012,” Adometry develops the industry’s most advanced attribution technology that uses 100% of the available data to determine the influence and lift that all digital campaigns and channels have on conversions. Together, Empower MediaMarketing and Adometry can help top brands analyze and optimize hundreds of advertising factors to determine the best mix of creative, frequency, placements, keywords, and channels to reach target audiences and drive conversions.
“Our work with Empower MediaMarketing will make it possible for brands to connect with and convert more customers,” said Paul Pellman, CEO of Adometry. “Combining our technology with Empower’s analytical marketing expertise will provide a significant performance advantage for brands looking to increase revenues through various online advertising channels.”
Learn more about Adometry’s complete attribution and ad verification suite at www.adometry.com or follow us on Twitter: @Adometry.