Monthly Archives June 2012
MakeMyTrip Hires Sanket Atal as CTO
NASDAQ-listed online travel services firm MakeMyTrip has appointed Sanket Atal as its chief technology officer. Till recently, Atal was with CA Technologies as senior vice-president and general manager for the company’s India Technology Center. In his new role, he will strengthen the OTA’s focus on technology and innovation to drive the next phase of its evolution. Continue Reading »
Empower MediaMarketing Teams With Adometry to Deliver Advanced Attribution and Ad Verification to Top Brands and Advertisers
Adometry, Inc., the leader in cross-channel attribution and ad verification, and Empower MediaMarketing, a leading full-service media agency, today announced a new partnership designed to help advertisers better reach target audiences across online, social, e-mail, video and mobile channels. Under the terms of the agreement, Empower will offer the Adometry ad analytics suite to clients as part of the agency’s Decision Sciences service, including LasikPlus Vision Centers, Marzetti and U.S. Bank. Continue Reading »
Revionics Acquires Retail Optimization, Inc. to Offer End-to-End Merchandise Optimization Solutions
Revionics, Inc., the leading provider of retail life cycle price optimization solutions and Retail Optimization, Inc., a leading provider of cloud-based assortment and micro and macro space optimization solutions, today announced that Revionics has acquired Retail Optimization’s business and related assets. This acquisition extends Revionics’ Life Cycle Price Optimization Solutions with the addition of Retail Optimization’s cloud-based Assortment and Micro and Macro Space Optimization Solutions. Continue Reading »
Make Sense Out Of Chaos
As online display advertising experiences unprecedented growth, how can brands ensure success in this arena where results are difficult to track and measure? We take a look into why Internet display advertising metrics can be so elusive and what to do about it. Continue Reading »
Ooyala Nabs $35M from Australian Firm for Overseas Expansion
Ooyala, the digital video platform, has raised $35 million in a Series E round of funding, led by Telstra Applications and Ventures Group, with prior investors Sierra Ventures, Rembrandt Venture Partners and CID Group participating in addition to other strategic investors. Continue Reading »
Ooyala Expands Analytics Offering
Online video solutions provider Ooyala has introduced Ooyala Now, which the company says is the first in a series of expanded analytics offerings that are designed to help TV programmers and publishers better understand content consumption and boost digital revenues. Continue Reading »
Ooyala Delivers Major Advances in Live Digital Broadcast Analytics, Combines Real-Time Viewership and Revenue Optimization
Ooyala, the fastest-growing company in online video, today introduced Ooyala Now, the first in a series of expanded analytics offerings designed to drive visibility into consumption patterns that help TV programmers and publishers make informed revenue-optimizing decisions. To enable deployment of its services at massive scale in support of large service providers serving tens of millions of subscribers, Ooyala built an entirely new back-end infrastructure to power its analytics. It is the fourth generation of its market-leading technology. Continue Reading »
