Monthly Archives March 2012
Adometry Introduces Ad Views Tool
Ad verification company Adometry Inc. has added advertising viewability data to its Adometry Attribute offering to track ads actually viewed by users rather than those that merely appear on a Web page.
The company’s attribution metrics assigns a greater weight to viewed ads than to the industry standard ad impressions. Continue Reading »
Adometry CEO Paul Pellman to Present on Advancements in Attribution Technology During ad:tech San Francisco 2012
Next week at ad:tech San Francisco, Paul Pellman, CEO of Adometry, Inc., the leader in advanced attribution and online media verification technology, will join in a panel discussion that will explore recent results from advertisers using advanced attribution technology to greatly improve the performance of their ad campaigns across a variety of digital and offline channels. Continue Reading »
Adometry Launches Industry’s First Attribution Solution to Leverage Viewable Ad Impression Data
Today at the 4A’s Transformation LA 2012 conference, Adometry, Inc., the leader in cross channel attribution and media verification technology, announced the release of the industry’s first and only attribution solution to incorporate viewable ad impression metrics into its offering. By including data on viewed ads, Adometry gives advertisers more detailed information on the consumer touch-point path, which results in more accurate recommendations on how to improve future media buys and campaign performance. Continue Reading »
Revionics and IDC to Present at the Annual RIS Retail Technology Conference
Revionics, Inc., the leading provider of retail life cycle price optimization solutions, announced today that the company and IDC will be participating in a panel discussion at the 6th Annual RIS Retail Technology Conference, held April 11-13, 2012, in Orlando, Florida. This is a three-day event that attracts leading retailers for peer-to-peer exchanges, interactive workshops and a Center of Excellence, where retailers connect with top technology providers, such as Revionics, for insight into today’s retail technology. Continue Reading »
AI and IAM: Will Two-Tier Analytics Become the Norm for IAM?
Immanuel Kant, in his late 18th century classic, the Critique of Pure Reason, concluded that human cognition takes place on two levels. Level one consists of an initial organization of raw sense materials into geometric figures located in space and time which is then followed, on level two, by a determination of just how these objects and their changes in time relate to one another causally. On the side, Kant also argued that the mental capabilities used to generate results at both levels were the very same capabilities used by human beings to formulate propositions and make inferences about the world. Continue Reading »
The Social Marketing Ninja Behind The Hunger Games Success
As the appetite for all things Hunger Games seems insatiable, with its record-breaking $155m weekend opening and Fandango pre-sales for more than 1,200 showings, one key player that deserves credit for making the pre-release marketing a hit on social media is a relative newcomer: thismoment. Continue Reading »
Steve Nasiri, CEO of InvenSense to Provide Keynote Address on Motion Interface at Design West Conference
InvenSense, Inc. (NYSE: INVN), the leading provider of MotionTracking™ devices for consumer electronics, today announced Steve Nasiri, Founder and CEO, will deliver a keynote speech on “Motion Interface – The Next Transformational Technology in Consumer Products” at the Design West, Sensors in Design Conference in SID Theater 2 on March 28, 2012 at 12:30pm at McEnery Convention Center, San Jose, CA. Continue Reading »
