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Monthly Archives January 2012

Jan
31st

Keen On… Payvment: Making eCommerce More Social (TCTV)

Posted by Sierra Ventures / Categories: Payvment, Portfolio Companies / No Comments
payvment
January 27, 2012 – 

Earlier this week, Facebook announced changes to its Open Graph which have huge implications to the social ecommerce platform Payvment. The two year-old Palo Alto based start-up, which already manages 80% of the ecommerce transactions on Facebook, will now be able to be integrated into the Open Graph. What this means, according to Payvment’s Founder and CEO Christian Taylor, is that we can now broadcast what we want on our Facebook pages. Such social one-click purchasing power is “big trouble” for Amazon and eBay, Taylor predicts. And even bigger trouble, I suspect, for parents who will now be inundated with gift ideas by their Facebook loving kids. Continue Reading »

Jan
31st

How Payvment Uses Facebook’s Expanded Open Graph

Posted by Sierra Ventures / Categories: Payvment, Portfolio Companies / No Comments
payvment
January 31, 2012 – 

Moving beyond ‘like,’ Payvment has added ‘want’ and ‘own’ buttons to its social stores. What does it mean when a Facebook user clicks “like” on an item for sale–that they have it and like it, or that they would like to have it? Continue Reading »

Jan
31st

Appcelerator Hires Gartner Analyst to Boost Mobile Angle

Posted by Sierra Ventures / Categories: Appcelerator, Portfolio Companies / No Comments
appcelerator
January 25, 2012 – 

Mobile development platform provider Appcelerator has hired Michael King to fulfill a couple of significant responsibilities in the company, both of which will serve the purpose of boosting Appcelerator’s position in the mobile universe. Continue Reading »

Jan
31st

Invensense Given “Buy” Rating by Goldman Sachs (GS) Analysts

Posted by Sierra Ventures / Categories: InvenSense, Portfolio Companies / No Comments
invensense_logo
January 27, 2012 – 

Invensense (NASDAQ: INVN)‘s stock had its “buy” rating reaffirmed by research analysts at Goldman Sachs (NYSE: GS) in a report issued on Friday. Continue Reading »

Jan
30th

Revionics Profiled by IDC As One of the Best Vendors That Delivers Advanced Retail Revenue Management

Posted by Sierra Ventures / Categories: Portfolio Companies, Revionics / No Comments
revionics
January 29, 2012 – 

This IDC Retail Insights report presents findings from IDC Retail Insights’ in-depth review of vendors with mature capabilities in either or both dimensions of advanced retail revenue management — the public pricing and promotion of products and the private orchestration of offers presented to individual customers. Continue Reading »

Jan
27th

Social, Mobile Challenges for thismoment’s New CMO

Posted by Sierra Ventures / Categories: Portfolio Companies, Thismoment / No Comments
thismoment_logo
January 25, 2012 – 

Thismoment, Inc., the social content management provider, today announced appointment of John Bara as the company’s new Chief Marketing Officer (CMO). Bara will be the first CMO for thismoment, leading the development and execution of the company’s marketing strategy team. Thismoment creates engaging brand experiences at the point where social media, mobile devices, and the real-time web collide. Continue Reading »

Jan
27th

Ooyala Thinks Big for 2012

Posted by Sierra Ventures / Categories: Ooyala, Portfolio Companies / No Comments
ooyala
January 24, 2012 – 

Online video specialists Ooyala already powers video services for many major publishers and media firms, including Miramax, FremantleMedia and Telegraph Media group. The firm’s founding CEO and current president of product Bismarck Lepe expects more strong growth in 2012. Continue Reading »