Monthly Archives September 2011
Adometry Launches an Automated Web Advertising Tool
Adometry Inc. has begun testing with its retailer clients a tool designed to enable them to track from a single dashboard the health of their display and search advertising campaigns. New additions to the Adometry Ad Analytics SaaS Solution Suite can automatically recommend to retailers how they should tweak their web advertising campaigns based on such metrics as conversion rates and return on advertising spend. No retailers are yet using the technology, the company says. Continue Reading »
Sierra’s Gamiel Gran Presents at Startup Monthly
Sierra Ventures Partner Gamiel Gran to present at Startup Monthly: “How to get investor funding: an insight into what VCs are looking for in your pitch” on October 5 at AOL in Palo Alto. Continue Reading »
Trivantis Corporation Concludes Purchase of Flypaper Studio, Inc.
Trivantis Corporation, producer of the world’s leading eLearning authoring and learning management software, announced the Company’s official acquisition of its partner, Flypaper Studio, Inc. Bringing together Trivantis and Flypaper provides the industry more than a decade of eLearning expertise within Trivantis and its extensive roster of worldwide Lectora® clients along with Flash and digital signage experience offered by Flypaper Studio. The deal enhances the companies’ complementary skill sets that will deliver world-class eLearning content and digital signage creation for customers. Continue Reading »
Appcelerator Opens “Open” Mobile Developer Market
Mobile cloud platform company Appcelerator has used its Codestrong developer conference in San Francisco this week to launch its Open Mobile Marketplace offering for ISVs and cloud providers. This conduit is intended to provide a route for selling software based on Appcelerator’s own Titanium platform across multiple mobile operating systems. Continue Reading »
Payvment’s Social Commerce Feature for Facebook
I’m sure many of you social media marketing ladies and men tuned in at least briefly to Facebook’s f8 conference, and some of you may have heard word of Payvment’s new social commerce feature for Facebook. During that time, you may have been asking yourself, what is social commerce and what will this new social commerce feature mean for me and my business? Well don’t fret for that is going to be our topic of discussion and we’ll be sure to clear up any questions or misconceptions you may be having about the service. Continue Reading »
Payvment at the f8 Conference
Since launching our social commerce platform two years ago, we have enjoyed a close partnership with Facebook. Our team had early access to the exciting new features announced at f8 yesterday – and we were honored to be the only Facebook commerce platform highlighted during the opening keynote. Continue Reading »
Sierra’s Ben Yu Speaker at the 2011 HYSTA Annual Conference
Sierra Ventures Managing Director Ben Yu was a panelist at 2011 HYSTA Annual Conference: China, The Next Center of the Global Economy. The session was entitled “China and Silicon Valley Startups – How are They Different?” Continue Reading »
